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thedailywhat: McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign. That lesson? Don’t. You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong. After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.” #McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed. [dailydot / @natebramble.]

thedailywhat:

McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

That lesson? Don’t.

You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong.

After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.”

#McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed.

[dailydot / @natebramble.]

Posted on January 24th, 2012
729 notes
Originally from thedailywhat
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    McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying...
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  12. foulmouthedliberty reblogged this from motherjones and added:
    McDonalds fail. Twitter win.
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  15. bdoing reblogged this from thedailywhat and added:
    OH FOR FUCK’S SAKES DIABETES AND FAT THEY ARE TWO DIFFERENT THINGS DO NOT CONFLATE THEM IT IS LARGELY GENETIC STOP BEING...
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    oh sweet schadenfreude :/
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    hahahahahahahaha
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